Brand + Business Development | Art Direction | Design | Event Production | Project + Artist Management | Creative Strategy | Curation | Marketing + Collateral | Copywriting | PR | Sales
High Roller Society was a street art + graffiti gallery that I co-founded in London, where I served as Director. I implemented and managed all business, marketing, brand + sales needs, including the creation of digital assets, all website development, and managing the e-commerce store. I managed all artists (30+ for some exhibitions), contracts, vendors, shipping + logistics, buyers and clients. I wrote press releases and managed social channels, and I was even awarded by Mailchimp for the design + content of my gallery newsletter, The Rolling Times.
In 2.5 years, I managed and co-curated over 25 immersive exhibitions, unique experiential events + workshops, pop-up fairs, and ‘urban interventions’, including SAFEWALLS — an internationally-touring street artist project with Cirque du Soleil. As a progressive gallery owner, it was also my mission to coach artists in business acumen, marketing and self-promotion, and contract law, advising best practices for art-making as a business. I am proud to have been involved in the early careers of so many talented artists, and help public interest in street art gain momentum.