Product Marketing | GTM | Team Leadership | Digital Marketing | Creative Direction | Sales Enablement | Content Strategy
As the first marketing leader at CodeLogic, I built the marketing function, processes, tool stack, and team from the ground up. We developed the brand, messaging, sales collateral, resources, website & blog content, and social media presence. Additionally, we successfully brought the digital ad program in-house, and rebuilt the website in-house to improve TOF impact, SEO, and site speed (and iterate faster). I guided launch programs across inbound, outbound and nurture with BDRs and AEs, and designed new dev-focused channels, such as the CodeLogic Sandbox, and user journeys, such as Community Edition, in collaboration with Product & Engineering.