Product Management/ Marketing | Brand Development | Product Design | UX | Logo + Asset Design | Creative Direction | Project Management | Copywriting
As the first Product and Marketing Manager, I took MindStaq from idea to inception before it even had a name! I identified audience channels, product/market fit, and created all Go-to-Market collateral. I led a team of marketers & designers to develop the brand and product design via user-centered visual assets, user-friendly flows, and digestible messaging. We designed UX and collateral for the product website, in-app features, signup + onboarding experience, social campaigns, and even trade show displays for events such as TechCrunch Disrupt.
I wore many hats, and I routinely worked cross-functionally with the development + management teams to define the product roadmap, refine product design, improve UX, shift positioning, and outline product + marketing strategies. My team created assets, copy, and B2B2C-based brand collateral for product features, signup funnels, and campaigns, testing each element against audience response in order to iterate and improve. I also designed the MindStaq logo.